Campaigns
Brightimage, a leading barter agency, executes high-impact campaigns across Pan India. Their initiatives span TV, radio, print, and digital platforms, leveraging media inventory in exchange for client products or services. Campaigns are designed to maximize reach while minimizing cash outflow for brands. They cater to diverse industries including FMCG, real estate, electronics, and lifestyle. Brightimage ensures strategic visibility, driving brand awareness and ROI through innovative barter media solutions.
A leading FMCG brand, launched a Pan India Print Newspaper Campaign to boost visibility across key regional and national markets. The campaign was executed through print media, supported by digital ads, hoardings, and bus branding, ensuring widespread brand recall. It was a Barter promotional campaign, aimed at reinforcing consumer trust and showcasing their diverse personal care portfolio. The initiative resulted in increased brand engagement and enhanced retail visibility across Tier I and II cities.
Zivame launched a targeted Outdoor Branding Campaign Pan India leveraging hoardings and public display assets across metro cities. Executed entirely on a barter basis, this campaign strategically boosted brand presence in high-traffic zones without direct monetary spend. It significantly enhanced Zivame’s visibility among its urban target audience.
Zebronics executed a high-impact Outdoor Campaign through strategic hoardings and public display units across key urban centers. This activation was conducted on a barter basis, offering amplified brand visibility and recall in return for product value. The initiative effectively enhanced footfall in electronics retail zones and improved top-of-mind brand presence.
Rasna executed a Pan India Print Newspaper Campaign on a barter basis, leveraging wide newspaper circulation to boost brand visibility and consumer recall. This strategic print initiative targeted families and health-conscious buyers, reinforcing Rasna’s image as a refreshing and value-driven beverage choice. The campaign successfully enhanced reach without direct monetary spend.
Sleepwell partnered for a Digital Campaign executed entirely on a barter basis, leveraging social media, influencer outreach, and targeted digital ads to drive brand engagement and product visibility. The campaign successfully boosted online impressions and reinforced Sleepwell’s positioning as a leader in comfort and sleep innovation.
